Fashion Brand Extension Examples

This is the step that trips up most up-and-coming fashion brands. For example HM extended its offer of womens wear by introducing mens and childrens wear HM 2016a.

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Good examples of brand extensions can put a company in a better strategic position.

Fashion brand extension examples. Coca Cola introduces new clothing line. In fashion industry brands from the luxury segment also get into extensions through brand diffusion wherein they mix haute couture with lower priced range of ready to wear at the same time there are some luxury brands refuse to go in for the same because they feel that this would just confuse the existing customers of the brand. Armani is chosen as it is one of the most diversified brands in fashion.

Follow the example of Glossier they launched a limited selection of branded accessory items embroidered hats printed sweatshirts branded hair clips and more that they knew their audience would go nuts for. When the Xbox Series X was unveiled in 2019 many jokes were made about how it looked like a refrigerator. Xbox Mini Fridge - World Premiere.

Study 35 Successful Brand Extension Examples. Dyson Ball Dyson Slim Ball Dyson v7 Dyson. Design Your New Products.

-makeup and skin care. Giorgio Armani Calvin Klein and Jimmy Choo. The iced tea company Arizona for example should probably have stuck to its delicious beverages instead of dabbling in the dip market.

Secondly the cases of three chosen brands representing a question mark a failure and a current success practice of luxury brand extensions are analyzed in-depth. Parham Santana a brand extension consultancy took a. In 1977 Marc Pevers headed up the licensing section for 20th Century Fox which held the rights to the Star Wars brand.

Vacuum Cleaners to Lighting. They sold out almost instantly. The best part of this resource guide is that it allows you to see almost three dozen brand licensing case studies in one place.

Ralph Lauren brand extension Fashion companies can often do well with their brand extension strategies as they spend. Following a Twitter poll victory. Bad brand extensions are just ugly.

Heres a great example. Example - Coke. Up to 12 cash back Some luxury fashion brands like Gucci and Stella McCartney have joined many others like Burberry and Ralph Lauren in targeting children or their fashion-conscious mothers by offering childrens wear lines a popular luxury fashion brand extension.

When you mention Coca Cola the first thing people think of is soda with the characteristic red and white lay out. During the fashion week in Rio de Janeiro in Brazil Coca Cola introduced their new clothing line. The strategy which the brand that have high brand quality use brands name of new product which belongs to different category.

But a perfect example of a fashion brand which has successfully got into. Armani brand extension Another favourite in our list of brand extension examples comes from Armani one of the. Coca Cola has decided to take an entirely different course.

In category extension a different product category is entered under the parent brand name Kim et al 2001. Here are some of our favourites.

Exploit The Brand The Brand Extension Globartis Blog